Most homeowners don’t search for house washing until the siding bothers them enough to do something about it. Facebook and Instagram reach them before that, mid-scroll, with a 15-second video of a green, streaky house turning white again.
Our pressure washing Facebook ads put your real before-and-after work in front of homeowners in the towns you serve, with an offer worth acting on and a follow-up system that answers every lead fast. We run them from Hartford, in an ad account that stays in your name.
Google catches people who are already looking. Facebook and Instagram reach a bigger group: homeowners who would book if someone showed them what’s possible, like the one who hasn’t noticed the black streaks on the roof or has meant to deal with the driveway since last fall.
Pressure washing Facebook ads are paid posts on Facebook and Instagram that show your before-and-after work to homeowners in your service area and turn the interested ones into quote requests.
The leads usually cost less than search leads. In WordStream’s 2026 benchmarks, home improvement lead campaigns on Facebook averaged about $43 per lead, against about $91 for Google search. But these homeowners are earlier in the decision, so they need a clear offer and a fast reply.
That’s most of the game: strong footage, the right towns, an offer worth a tap and an answer before the homeowner forgets they asked.
Want to see what your first campaign could look like? The free review lays it out.
A spotless house from a stock library looks like every other ad in the feed. Real before-and-after footage from a real Connecticut driveway stops the scroll, because it's obviously your work and nobody else's.
Plenty of guides still say to target homeowners by income. Meta took those options away years ago. Today, your towns, your creative and the way people respond to it do most of the targeting work.
The Boost button is easy, but it gives you few controls over targeting, placements and tracking. A proper campaign in Ads Manager is built around quote requests and measured that way from day one.
Half off house washing fills the calendar with bargain hunters who rarely become regulars. Better offers add value instead: a free gutter flush with a full house wash, or a spring booking window for one neighborhood.
Facebook leads are often filled out on a phone in a spare moment. Reply within five minutes and you're having a conversation. Reply tomorrow and they may not remember asking.
The same video shown to the same towns for three months wears out, and costs creep up as people scroll past. Fresh creative every few weeks keeps results steady, and spring hands you plenty of new footage.
Facebook ads for a pressure washing company live or die on two things: the video and the follow-up. I’ve seen a plain phone video of a driveway, filmed by the owner, beat a polished graphic more than once. And I’ve seen good campaigns wasted because the leads sat in an inbox until Monday.
Founder, MR Web Solutions
Eight pieces, from the footage to the follow-up. Leave one out and the rest have to work harder for less.
We turn your real job footage into short vertical videos and photo carousels: the dirty surface first, the clean result right after, your truck and your town in the frame. If you don’t have footage yet, we show your crew what to film on the next job.
Ad creative is its own craft, and our ad creative services for pressure washing page goes deeper on it.
We target the towns and ZIP codes your crew drives to, then let Meta find the people most likely to respond inside those areas. Since Meta no longer lets you target homeowners directly, your creative and your towns do most of the filtering.
Commercial and HOA work gets separate campaigns and different ads, so residential and commercial leads never get mixed up.
We build offers around added value and timing, not deep discounts: a free gutter flush with a full house wash, neighborhood scheduling in spring or a driveway and walkway bundle.
Every offer gets a clear end date and clear terms, so it creates real urgency without tricks and doesn’t train customers to wait for a sale.
Meta’s instant forms let people request a quote without leaving Facebook. We keep them short, add one or two qualifying questions like property type and town, and use the higher-intent form option when lead quality matters more than volume.
For bigger jobs, we send people to a landing page on your site with photos, pricing guidance and a quote form. Both paths are tracked, so you can see which one books more jobs.
Every new lead gets a text within minutes, with a quick question to start the conversation and a link to book. Your team gets an alert at the same time, so a real person can pick it up fast.
Leads who don’t reply get a short, polite follow-up over the next few days. Our AI & automation for pressure washing page shows how that part works.
We install the Meta Pixel and set up the Conversions API, so Meta can still see form fills, calls and bookings when browsers limit tracking.
When booked jobs flow back from your CRM, wherever it allows, Meta learns what a good customer looks like and finds more people like them. Without that, it hunts for cheap form fills.
Most people won’t book the first time they see your ad. We show a second round to people who watched your videos, opened your form or visited your site, often with a customer review or a closer look at how you work.
Past customers see seasonal reminders too, because a homeowner who booked a house wash last spring is the easiest booking you’ll get this spring.
Each week we check cost per lead, lead quality and creative fatigue, then pause what’s tired and put money behind what works. New videos, offers and placements get tested one at a time, so we know what made the difference.
Every month you get a short report: spend, leads, booked jobs, cost per booked job and the next tests we’re running.
This is an example of how we’d run a spring campaign, not a client result. Picture a Glastonbury company that wants more house washing jobs in April and May across Glastonbury, Wethersfield, Rocky Hill and Cromwell.
In March, the crew films five or six before-and-after clips. We cut them into vertical videos, pair them with a free gutter flush on full house washes booked before mid-May and run lead forms to homeowners in those four towns, with an instant text to every lead.
After two or three weeks, the numbers show which video and offer bring the cheapest booked jobs. The winners get more budget, the rest get replaced and past customers get a reminder to rebook.
We’ll add real client Facebook ad numbers here as they build up. Until then, a clear plan beats borrowed results.
Your Meta business account, ad account, page and pixel stay in your name. You pay Meta directly, our management fee is separate and nothing gets held back if you ever move on.
We build ads from your jobs, your crew and your trucks. No stock photos pretending to be your work, because homeowners can tell, and so can your competitors.
The same team runs your ads, builds your forms and sets up the follow-up texts, so leads never fall into the gap between a marketing agency and a software company.
Likes and cheap form fills don't pay your crew. We report cost per booked job, so every budget decision rests on real work that actually got scheduled.
We're in Hartford and plan around Connecticut's year: filming in early spring, pushing hardest from March to June, fall offers for gutters and house washing, and a quieter winter plan.
We look at your current ads if you have any, plus your page, your footage and your follow-up, then send a short video with what we'd change. It usually takes about two days.
We agree on the towns, the offer and the first videos, and show your crew what to film on upcoming jobs.
Pixel, Conversions API, lead forms and instant text follow-up are set up before any money is spent.
Two or three ads per campaign go live, and the first two to three weeks show which video and offer book jobs.
Tired creative gets replaced, budget moves to the winners and retargeting switches on.
Spend, leads, booked jobs and cost per booked job, plus next month's tests, in plain English.
Most of our ad work is for companies in Greater Hartford: Glastonbury, Wethersfield, Rocky Hill, Newington, West Hartford, Farmington, New Britain, Manchester, Bloomfield and Hartford itself. Targeting by town keeps your ads in front of people your crew can actually reach in a morning.
Power washing Facebook ads along the shoreline tend to lean on deck and patio footage before summer, while Fairfield County feeds are busier with competing ads, so the creative has to work harder. Waterbury, Middletown and New Haven each get their own town lists and offers.
Tell us which towns you want more jobs in, and we’ll show you how we’d reach them.
Before-and-after video and photos that stop the scroll.
Catch homeowners who are already searching.
Organic posts that keep your page active between ads.
Instant follow-up for every Facebook lead.
Landing pages for bigger jobs and commercial work.
The full growth system your ads plug into.
Word-for-word excerpts from reviews clients left us about our work in general. For how we’d approach Facebook ads for your company, see the example plan above.
“The website they built for me looks modern and really well-designed. … They’re truly great people to work with, professional, creative, and easy to communicate with.”
Hazemalg, Car Business
“…delivered the business website exactly as promised within the deadline. Very responsive, helpful, and skilled in WordPress & WooCommerce.”
Johnny sonnn, Agency Owner
“MR Web Solutions was great to work with – he worked incredibly quickly, accurately, and professionally. Additionally, he offered multiple iterations to help us get to the final product I needed.”
Matevidal
Video reviews and more written ones are on our real client reviews page.
Some of the websites we’ve built for clients, including the landing pages that bigger Facebook leads land on. There’s more on our recent projects page.
You pay Meta for the ads and pay a separate management fee. In WordStream’s 2026 benchmarks, home improvement lead campaigns on Facebook averaged about $2.18 per click and about $43 per lead. We suggest a test budget for the first month, then scale whatever books jobs at a cost you’re happy with.
Yes, when three things line up: real before-and-after creative, targeting that stays inside your service area and fast follow-up. Facebook reaches homeowners before they search, so it builds demand rather than catching it. Without quick replies, even cheap leads go nowhere.
They do different jobs. Google Ads catch people already searching, so those leads are closer to booking but cost more; WordStream’s 2026 benchmarks put home improvement search leads around $91. Facebook reaches people earlier for about half that per lead, with more follow-up needed. Plenty of companies run both.
Start with lead forms for most residential jobs, because they’re quick to fill out on a phone. Add a qualifying question or two, or use Meta’s higher-intent form option, to cut down on low-quality leads. For bigger or commercial jobs, a landing page with photos and pricing guidance usually brings better leads.
A short vertical video that shows the dirty surface in the first few seconds, then the clean result. Add your town, one clear offer with an end date and a simple next step. Real footage from your own jobs beats polished stock images almost every time.
Not directly anymore. Meta removed the homeowner and income options years ago. Instead, we target the towns and ZIP codes you serve, use creative that speaks to homeowners and let Meta learn from the people who respond, especially once booked jobs are sent back to it.
Within minutes if you can. Facebook leads usually come from people scrolling in a spare moment, and interest fades fast. That’s why we set up an instant text to every new lead and an alert to your phone, so a real conversation starts while they still remember asking.
Usually at a lower budget. Winter is a good time to remind past customers, collect early spring bookings and test new creative cheaply. Budgets then climb from late February, when homeowners start noticing what the winter did to their siding and walkways.
Yes. They run from the same Meta campaigns as your Facebook ads, and vertical before-and-after videos often do well there. We check placement results every month and shift budget between Facebook and Instagram based on booked jobs, not on views or likes.
If your Facebook ads bring likes but not jobs, or you’ve never run them, the fix usually comes down to four things: the footage, the offer, the towns and the follow-up. We’ll show you what we’d change in a short video.
Pressure washing Facebook ads work best when real work meets fast replies, and that’s how we run them from our office in Hartford. Send us your page, a few job photos or clips and the towns you want, and we’ll take it from there.
